| When you upload your videos to a video hosting like | | | | capture videos use approximately 320 x 240 screen |
| You Tube, they will give you an opportunity to enter in | | | | size. |
| a title and a description for your video. This step is of | | | | Finally, save your videos as an .avi or .mp3 file for |
| vital importance to getting your video to show up in the | | | | easy uploading to Google and You Tube. |
| results when others are searching. If you don't have a | | | | Ultimately, the subject matter of your videos depends |
| good title and description, chances are your video will | | | | on what it is you are trying to market. They can be |
| just get lost in the masses. | | | | videos related to your own products and services or |
| You want to stand out from the crowd and be | | | | affiliate products and services. |
| displayed in the search results. To do that, you need to | | | | Let's say you are marketing a particular mobile |
| have keyword rich and intriguing video titles and | | | | telephone. There are a number of 'formats' you might |
| descriptions. | | | | choose for the video itself. |
| The keywords will help bring in targeted viewers who | | | | For example, you could: |
| are searching for your content, while the intrigue will | | | | -Do a video review of the mobile telephone and point |
| help actually get viewed. | | | | viewers back to your website. |
| As for the descriptions, don't be afraid to write long, | | | | -Interview a person whom owns that particular mobile |
| descriptive descriptions which include multiple links that | | | | telephone. |
| point back to your website. And be sure to show your | | | | -Talk about what you heard in the news about that |
| URL in the video itself, too! | | | | particular mobile telephone. |
| You can create your videos anyway you like including | | | | -Re-purpose existing content that you might already |
| slide shows with background music, web cam and | | | | have such as articles that you have previously written. |
| screen capture. | | | | Keep in mind that commercials typically don't sell and |
| Keep in mind these do not have to be professionally | | | | probably won't get passed around. Think about it. |
| produced, acted and edited videos. On the contrary! | | | | People watch TV for the shows, not the commercials. |
| You want to show your personality and make them | | | | People want entertainment and that's why advertisers |
| as unique as possible in order to help with the 'buzz | | | | try so hard to entertain their audiences with their |
| factor'. | | | | commercials. If they are not entertaining, people get off |
| That's what gets people to pass them along by email | | | | the sofa and grab a snack or something. |
| and if you're lucky, post them on their websites and | | | | So your job is to create videos that both entertain and |
| blogs. | | | | share your message. And if viewers are entertained, |
| If you don't have a web cam you can usually pick one | | | | they will be inclined to share your video with their |
| up for about $30 - $120 at your local electronics store. | | | | friends. |
| You do not need the best. I chose a middle of the line | | | | The trick is to provide your viewers with entertainment. |
| Logi Tech web cam, which cost me about $70. | | | | You want to strive to make videos that make people |
| If you don't have screen capture software you could | | | | laugh, cry, or even drop their jaws in awe! |
| try Camstasia. When creating Camtasia screen | | | | |