| When you upload your videos to a video | | | | Finally, save your videos as an .avi or .mp3 |
| hosting like You Tube, they will give you an | | | | file for easy uploading to Google and You |
| opportunity to enter in a title and a | | | | Tube. |
| description for your video. This step is of | | | | |
| vital importance to getting your video to | | | | Ultimately, the subject matter of your videos |
| show up in the results when others are | | | | depends on what it is you are trying to |
| searching. If you don't have a good title and | | | | market. They can be videos related to your |
| description, chances are your video will just | | | | own products and services or affiliate |
| get lost in the masses. | | | | products and services. |
| | | | |
| You want to stand out from the crowd and be | | | | Let's say you are marketing a particular |
| displayed in the search results. To do that, | | | | mobile telephone. There are a number of |
| you need to have keyword rich and intriguing | | | | 'formats' you might choose for the video |
| video titles and descriptions. | | | | itself. |
| | | | |
| The keywords will help bring in targeted | | | | For example, you could: |
| viewers who are searching for your content, | | | | |
| while the intrigue will help actually get | | | | -Do a video review of the mobile telephone |
| viewed. | | | | and point viewers back to your website. |
| | | | |
| As for the descriptions, don't be afraid to | | | | -Interview a person whom owns that particular |
| write long, descriptive descriptions which | | | | mobile telephone. |
| include multiple links that point back to | | | | |
| your website. And be sure to show your URL in | | | | -Talk about what you heard in the news about |
| the video itself, too! | | | | that particular mobile telephone. |
| | | | |
| You can create your videos anyway you like | | | | -Re-purpose existing content that you might |
| including slide shows with background music, | | | | already have such as articles that you have |
| web cam and screen capture. | | | | previously written. |
| | | | |
| Keep in mind these do not have to be | | | | Keep in mind that commercials typically don't |
| professionally produced, acted and edited | | | | sell and probably won't get passed around. |
| videos. On the contrary! You want to show | | | | Think about it. People watch TV for the |
| your personality and make them as unique as | | | | shows, not the commercials. People want |
| possible in order to help with the 'buzz | | | | entertainment and that's why advertisers try |
| factor'. | | | | so hard to entertain their audiences with |
| | | | their commercials. If they are not |
| That's what gets people to pass them along by | | | | entertaining, people get off the sofa and |
| email and if you're lucky, post them on their | | | | grab a snack or something. |
| websites and blogs. | | | | |
| | | | So your job is to create videos that both |
| If you don't have a web cam you can usually | | | | entertain and share your message. And if |
| pick one up for about $30 - $120 at your | | | | viewers are entertained, they will be |
| local electronics store. You do not need the | | | | inclined to share your video with their |
| best. I chose a middle of the line Logi Tech | | | | friends. |
| web cam, which cost me about $70. | | | | |
| | | | The trick is to provide your viewers with |
| If you don't have screen capture software you | | | | entertainment. |
| could try Camstasia. When creating Camtasia | | | | |
| screen capture videos use approximately 320 x | | | | You want to strive to make videos that make |
| 240 screen size. | | | | people laugh, cry, or even drop their jaws in |
| | | | awe! |