| In the United Kingdom, there is a significant shift in | | | | High Definition capability is measured by the screen |
| consumer preference in favour of plasma TV. The | | | | resolution. Unlike LCD screens, plasma do not suffer |
| trend is found manifested in the recent market | | | | from image blurring. Wider viewing angles is yet |
| surveys especially in the large sized televisions. The | | | | another advantage of plasma and for this reason it is |
| reasons are obvious. A few characteristic features | | | | considered as the most suitable television for group or |
| inherent in plasma television are consumer centric. The | | | | family viewing. It is a perfect option for viewing movies |
| average consumer considers various factors while | | | | and action programmes. Plasma is also available in |
| buying any product. Cost, of course is the primary | | | | game mode and with SD card slots. Above all Plasma |
| factor, but that alone cannot tilt the preference in favor | | | | TV features better contrast ratio than LCD. |
| of a particular product. Performance or utility factor is | | | | Energy efficiency is among many superior qualities |
| also equally important. They do not adopt penny wise | | | | attributed to plasma television. At a time when soaring |
| pound foolish attitude any more. Consumer awareness | | | | energy costs have become serious concern for |
| about the product and services have taken roots | | | | consumers and energy became a scarce resource to |
| deeply in the minds of people who cannot be taken for | | | | be conserved, energy saving feature of the plasma is |
| granted. | | | | a remarkable advantage. Many manufacturers are |
| An important factor that is considered favorable by | | | | developing plasma television because consumers opt |
| the consumer is the ability of plasma television to | | | | for energy efficient products. It is also to be kept in |
| perform well in dim light ambiance. For this reason the | | | | mind that consumers all over the world are burdened |
| consumer will be conscious while buying a plasma TV. | | | | with heavy energy bills. |
| Screen brightness should not be set too high. Excess | | | | Market surveys reveal that plasma television tend to |
| brightness may adversely affect the display quality. | | | | capture major market share in UK. The fifty inch PDP |
| Further it may also make negative impact on the | | | | plasma from Pioneer is among much sought after |
| lifespan of the television. The capability of this ultra thin | | | | HDTV in the country. Similarly Panasonic plasma with |
| television to offer excellent color reproduction and | | | | Full 1080p HD resolution and contrast ratio of 1,000,000:1 |
| quality display has earned it accolades from the public. | | | | is yet another hot selling product. Another brand LG |
| Deep and bright colors of plasma television are unique | | | | has four V1.3 compliant HDMI ports and dual XD |
| and this single factor makes it a favorite choice for | | | | engine for superb picture processing. Philips and |
| many. | | | | Samsung have their 50 inch plasma units which have |
| Another well known fact is that in the large sized | | | | received countrywide consumer acceptance. These |
| television segment, Plasma has commanded | | | | are only few examples to point out in this context. |
| undisputed supremacy. It is the best option while | | | | Hitachi, Toshiba, Fujitsu, Ig, JVC and many other popular |
| choosing sets above 37 inches. Again, most of the | | | | brands of Plasma are also in great demand in the |
| plasma models are HDTV supportive. They feature | | | | markets. Exclusive websites for plasma television are |
| screen resolution of 720p, 1080i, 1080p or higher. The | | | | best sources to locate various products. |