| introduced its newest prototype LCD TV prototype in | | | | system proffers setting and controls, like color, action, |
| Berlin in September, the site of this year's IFA | | | | ambience, and movie. |
| technology conference. Philips most recent foray into | | | | For example, color mode allows you to set the light to |
| LCD technology offers four-sided Ambilight technology | | | | change with the colors on the screen or set it at one |
| and measures an amazing 100 inches. | | | | color; the action mode allows the speediest response, |
| With high-definition TV on the forefront of future | | | | and you can adjust brightness of Philip's Ambilight LCD |
| technology, Philips has truly created a cutting edge | | | | technology via a light sensor or manually, according to |
| product. This 100 inch, super-sized LCD TV isn't only | | | | your preference |
| special because of its size, but because of its Ambilight | | | | The picture on the new 100 inch super-sized Philips |
| technology, currently Philips' most innovative product. | | | | LCD TV prototype is clearer than ever, and will be |
| Ambilight technology, called Full Surround in the new | | | | widely coveted upon its release; the bad news is that it |
| 100-inch LCD TV, refers to a special form of | | | | only exists as a prototype at the moment, and |
| backlighting with colors that change according to the | | | | probably won't be available to general consumers for |
| program material and its corresponding pixel colors, | | | | awhile. Philips has not yet offered a release or |
| called pixel plus 3HD processing. Ambilight works by | | | | distribution date. |
| creating a multi-colored, glowing halo around the edge | | | | In short, the IFA was Philips' way of showcasing its |
| of the TV screen. This reduces eyestrain and makes | | | | new HD technology and giving consumers and |
| the LCD screen seem larger than it actually is, | | | | resellers a taste of coming trends in HD technology. |
| ultimately creating a more realistic picture. | | | | The 100-inch LCD TV cements Philips position as a |
| In the new 100-inch Philips LCD TV prototype, the | | | | leader in the flat-panel LCD TV market and one of the |
| Ambilight technology occurs on all four sides of the | | | | best producers of cutting-edge home entertainment |
| screen instead of the traditional two-sided Ambilight | | | | systems. The Ambilight technology is the icing on the |
| technology found on the current LCD TV's; thus the | | | | cake of a truly innovative, high-end product that |
| name "Full Surround." | | | | promises a far more dramatic, immersive viewing |
| The Ambilight technology offers numerous options, | | | | experience than anything currently on the market |
| even a solid white light that reflects the light show | | | | today. |
| without the need for a white wall behind it. The actual | | | | |