Microdisplay rear projection TV: Three strategies to improve survival - microdisplay rear projectio

< BR> <BR>conditions, income level and other factors are also
 bottlenecks 1, but the role of cognition most. This
Microdisplay television market in China will move threemeans that, for some Chinese consumers, can not
strategic directions: First, expand the 50-inch andafford not to buy, but the problem is not going to buy.
above size of the market, make the cake bigger; 2, by<BR> <BR> Potential targets: a purchasing
the relative price advantage, snatchpower, living room area of 30 square meters of the
Plasma TVconsumers (not necessarily large apartment or villa).
Market share; 3, introduced lower-priced products and<BR> <BR> With emphasis on: how to get
compete for CRTmore, have the purchasing power of Chinese
Rear Projectionconsumers to accept more than 50 inches and
Market share. This will be the three strategic directionssuper-large screen TV.
to further analysis.<BR> <BR> 30 square meters of hall, you can
<BR> <BR>buy 50-inch TV? Visual effects?
Expansion of super-large size market<BR> 3 meters, you can buy 50-inch TV? Visual
<BR> <BR> Market situation: the scale of theeffects?
2005 estimate was 18 million (about China<BR> Watch 50-inch and above screen TV, which
TVgive consumers the benefits?
0.5% of the market), without major external stimulus in<BR> <BR>
the coming years will show a slight growth.Plasma by share price advantage to snatch
<BR> <BR> Two sets of data: In 40-inch and<BR> <BR> Price Status: December 2005, a
above TV market, the 50-inch and above accounted50-inch abroad
for 13% (2005), while the share of more than 15,000Liquid crystal
yuan and nearly 50%.The average price projection of 18,000 yuan, the same
<BR> <BR> Cognitive limitations: What is thesize of the domestic plasma TV's price (28,400
big screen? In the eyes of Chinese consumers have ayuan / unit) 36% lower than the foreign
stage of development stage, following theBrand
consumer's perception of China's urbanPlasma TV's price (49,000 yuan / unit) lower
transformation as an example.63%.
<BR> <BR> In 1985, the 17-inch, 18 inch colorDLP
TV is considered the home of the big screen, and then,Projection of prices
if the family has 14-inch color TV, very well, and if theLCD
family acquired 20-inch, 21 inch color TV, even a largeThe price of projection is relatively higher, but well
screen;below the price of plasma TVs at home and abroad.
<BR> <BR> Before and after 1995, 25-inch big<BR> <BR> Growth potential: 50-inch plasma
screen TV is as if a family has a 29-inch color TV,domestic brands in the size of the share of 15%, the
should belong to the affluent class of the;share of foreign brands was 23%.
<BR> <BR> 2000 years ago, the Chinese<BR> <BR> Target market: There are some
consumer awareness of the big screen to upgrade topurchasing power but not too high, a preference for
29 inches, and 34-inch big screen TV is considered;foreign brands, but relatively sensitive to the consumer
<BR> <BR> 2005 years ago, the 34-inch TVprice, which is part of the purchase of 50-inch plasma
big screen by Chinese consumers as the first choice,brands of domestic consumers.
while 40-inch, 42-inch, 43 inch big screen were<BR> <BR>
considered, as to 50 inches and above, it does areGrowth bottleneck: the lack of recognition microdisplay
ultra-luxurious, ultra-luxury, ultra-large, and this conceptTVs
has still recognized by most consumers.<BR> <BR> Propaganda points: First, find out
<BR> <BR> Growth bottleneck: we judge thatwhy these consumers to buy domestic brand 50-inch
prevent 50-inch and larger TVs in China, a majorplasma? Why not choose the same size, relatively low
bottleneck in large-scale development factors from theprices, or foreign brands microdisplay television?
consumer's perception, of course, housing