| -- End Ad Box ---> | | | | customers to try them on a free trial basis. |
| I have always ignored sites on the internet that offered | | | | What makes this arrangement so good for (XYZ |
| FREE electronics or other expensive items, Such as | | | | Books) is that instead of paying the marketing |
| plasma tv's, laptops, i-phones, i-pods, digital cameras, | | | | company just to advertise for them, which may not |
| Xbox 360 and other costly items. | | | | bring in any customers, (XYZ Books) pay them based |
| In my mind I thought it could not be true, there has to | | | | on the actual customers they help them get. |
| be a catch. More often than not I thought that the | | | | And many times this customer is trying (XYZ) Books |
| reason I am being offered this very attractive FREE | | | | on a free trial basis which is good for the customer |
| offer is that it will be extremely difficult or impossible | | | | because it gives them a opportunity to cancel within |
| for me to get the Free gift that is promised. | | | | that FREE trial if they should choose to do so. |
| This lead to me doing some research on how and | | | | In the mean time the marketing company has already |
| why many businesses are offering these expensive | | | | acquired from the manufacterer or distributor an |
| electronic gifts for FREE. I already understood that this | | | | expensive FREE electronic item like a plasma tv, iPod, |
| was a form of advertising. What I did not understand | | | | Xbox 360 etc...... |
| was how beneficial this form of advertising or | | | | Now this is where the fun begins. The marketing |
| marketing is to everyone involved. Let me explain. | | | | company offers the potential customer an expensive |
| Every day businesses spend millions of dollars | | | | name-brand electronic gift for FREE if they would do |
| advertising their product or services. Advertising is not | | | | Two things. |
| a option for most businesses, they must advertise in | | | | (1) Make a purchase from (XYZ Books) or try them |
| order to survive. When a business spends money on | | | | on a free trial basis. |
| advertising they are trying to get noticed by as many | | | | (2) Refer some people to do the same thing. |
| people as possible. | | | | Now, let us tie it all together. The customer want or |
| You have to consider that even when their | | | | would like to have an expensive electronic item like a |
| advertisment is seen by many people, only a small | | | | laptop, plasma tv, etc.....So they make a purchase from |
| fraction of the people that see the advertisment | | | | (XYZ Books) or try them on a free trial basis. The |
| become paying customers. This makes it very | | | | customer refers some people to do the same thing, of |
| challenging and costly to get new customers. | | | | course keep in mind they do not have to do try the |
| The incentive offer of giving away a FREE name | | | | same offers, they will be given a choice. |
| brand expensive electronic gift helps to solve this | | | | There you have it! Everybody wins, (XYZ Books) gets |
| problem. For Example, let's say that a business called | | | | more customers to try them. The marketing company |
| (XYZ Books) needs more customers, in other words | | | | is paid very well by (XYZ Books) for every customer |
| they want to sell more books. | | | | that trys (XYZ Books). The customer now owns a |
| Since advertising is so expensive, they hire a | | | | name brand expensive electronic gift that would |
| marketing company not just to advertise for them, but | | | | normally cost them hundreds of dollars. |
| to actually deliver to them paying customers and or | | | | |