| u buy a cheap Plasma TV or any consumer electronic | | | | cause of a fault on a main brand Television they can |
| item you should bear in mind more than just the | | | | obtain technical help from the technical department of |
| purchase price, you should also think about the future | | | | the UK subsiduary. In a number of cases if the repair |
| repair costs and the life expectancy of the TV. | | | | engineer can’t resolve the fault then the |
| Major brand TVs from manufacturers such as | | | | Television manufacturer will even carry out the repair. |
| Pioneer, Panasonic, Philips, LG, Samsung, Hitachi, Sharp | | | | The unfamiliar cheaper TV brands dont have this type |
| ,JVC and Hitachi always retail for more than inferior | | | | of back up. So not only is it more likely that the |
| brands of televisions with unheard of brand badges on | | | | unbranded cheap Television will go faulty but when it |
| them. The unbranded cheap TVs from unknown | | | | does it will be more difficult, if not impossible to obtain |
| manufacturers look like good value for money when | | | | technical assistance. Furthermore it will in all probability |
| compared to the known brands of televisions. The | | | | take longer to get a hold the parts. If the problem cant |
| styling and features may make justifying the | | | | be resolved, due to no technical support, then the |
| difference difficult. | | | | unbranded cheap Television is more likely to become |
| How do the major brands of televisions justify the | | | | unrepairable earlier than the major brand televisions |
| premium? | | | | and will need replacing at an earlier time. |
| It is easy to think that you are paying a premium for | | | | It is not unknown when a branded TV has had very |
| the badge on the branded models of TVs, whilst this is | | | | poor repair history, for the manufacturer to swap, |
| to some extent true there are other differences that | | | | repair or subsidise the cost of the repair outside of |
| justify the extra cost of the branded televisions. | | | | beyond the 12 month guarantee as a good will gesture. |
| Another explanation for cheap unbranded Television | | | | It is improbable that this would happen for a cheap |
| brands being cheaper is that they dont operate from | | | | Televisions from an unfamiliar brand, which means that |
| costly offices in the UK backed up with warehouses, | | | | you would have to buy a replacement one at an |
| and staff. They often ship the products directly from | | | | earlier time than if you had bought a recognized brand |
| the factory in China, Eastern Europe, etc to the | | | | of TV. |
| retailers warehouse with no or hardly any personnel | | | | Main brand TVs have superior picture and sound |
| and premises in the UK. This may seem to be good | | | | quality. |
| thing and would help explain the price differential. | | | | Another reason for the difference in the price |
| The manufacturers of unbranded cheap TVs dont | | | | between unknown brands and known main brands is |
| have the same incentive to protect their TVs from | | | | that the main manufacturers invest in research and |
| being unreliable or poor quality. It doesnt matter to them | | | | development to discover methods of advancing |
| if the televisions are unreliable or if they last for 4 | | | | existing technology to improve the performance |
| years or 7years. Ultimately you wont know which | | | | compared to unheard of brands. Quite often the |
| factory manufactured the television, so you wont be | | | | technology and specification of cheaper LCD TVs and |
| able to avoid it in the future if you purchase an | | | | cheaper Plasma TVs from unknown brands is at least |
| unreliable Television. | | | | a year or more behind the technology in the equivalent |
| The probability of unbranded Cheap televisions | | | | major brand LCD TVs or Plasma televisions. The |
| becoming faulty during the first year or later is greater | | | | consequence of this is that the performance of |
| than for branded TVs because they dont boast the | | | | recognized brands is superior to the cheaper unknown |
| same stringent quality control systems. | | | | brands. Ultimately magazines such as What Hifi and |
| Cheap TVs dont have the same quality of internal | | | | What Video give the unfamiliar brands of cheap TVs |
| components and circuit design as those in the branded | | | | low ratings compared to the branded TVs. |
| Televisions and as a result the chance of a cheap | | | | Conclusion |
| Television going faulty is greater. This is evident in | | | | The cheaper brands of televisions arent as reliable and |
| reliability surveys that the consumer magazine Which | | | | dont boast the same specification and performance |
| has carried out where brands such as Sony and | | | | as known brands such as Sony, Toshiba, Panasonic, |
| Panasonic consistently out perform other cheaper non | | | | JVC, Pioneer, Philip, Hitachi, LG etc. For the small |
| brands. | | | | premium that main brand TVs sell for over cheaper |
| Less likely to be repaired | | | | unfamiliar and poorly supported cheap Plasma TV |
| Spare parts are not as readily accessible on cheap | | | | brands, it isnt worth buying the cheaper ones for the |
| Television brands as they are for the major TV | | | | reason that you will almost certainly pay more in the |
| brands. This is often because there arent any parts | | | | long run - Especially if you spread the price difference |
| kept in the UK by the manufacturer for the unbranded | | | | over the life of the Television. In fact in all probability |
| cheap televisions unlike the main brand televisions so it | | | | the cheaper televisions are more costly when all |
| takes longer to obtain the parts. | | | | factors are considered. So buy a known major brand |
| If an repair engineer is struggling to come across the | | | | of television and save money in the long run. |