| If you're reading this, you may know | | | | other possible terms that might be connected |
| something about Internet marketing, or you | | | | to that niche and try to see if you can come |
| may be completely new. People at all levels | | | | up with a term that more people are looking |
| of experience read our materials, and we | | | | for. |
| asked them what they needed to start list | | | | |
| building. What we found was that a majority | | | | Try not to use very broad terms, though. If |
| of the people has no idea where to start. | | | | you look at the term "golf," you'll see that |
| They want a step-by-step tutorial on how list | | | | it had 625,160 searches in January 2007. |
| building works. Even if they'd been into | | | | That's not surprising, but what happens when |
| Internet marketing for a while, they were | | | | you have so many searches is that the niche |
| still unclear on list building. If that's | | | | is very, very competitive and probably not |
| you, we'd like to help you, and plan to do a | | | | one to be Internet marketing and list |
| series of articles on the process. In this | | | | building around. But you don't have to |
| first article, we want to discuss your first | | | | abandon the niche! Look down the page at some |
| step, and it might surprise you. | | | | of the terms that are less searched for, and |
| | | | you'll see "golf tips," "golf swing," and |
| Many people think that BAM! you get an idea, | | | | "golf game." If you can build your business |
| you buy a domain name, set up a web site, and | | | | around any of those, you'll probably do well. |
| you're Internet marketing. Not true. You need | | | | |
| to plan your business and you need to make | | | | Maybe you'll want to choose "golf swing," |
| some important choices in the beginning. The | | | | which had 12,582 searches, which is a |
| first thing you need to do is to choose your | | | | respectable number. If you use this term, |
| niche. My best advice to you would be to stay | | | | instead of "golf," you'll do better because |
| away from Internet marketing because the | | | | there is much less competition. Give it a |
| competition is just too stiff and there are | | | | shot. Be Internet marketing and list building |
| lots of people with much more experience | | | | around the term "golf swing," and be helping |
| doing the same thing. Your chances of success | | | | people with their golf swing problems. To |
| in that niche are very, very slim. I was | | | | build your list there, for instance, you |
| extremely lucky, but what you need to do is | | | | could do a classical Internet marketing joint |
| decide what your passion is. What do you like | | | | venture with a golf pro who has a product and |
| to do on your day off? What did you study in | | | | a list. You'd both benefit because you'd be |
| school? Do you enjoy your job? How can you | | | | list building and making money and so would |
| help people with that information? Make a | | | | your partner. |
| list of the possibilities and realize that | | | | |
| whatever these areas are, you'll need to love | | | | But here's the thing... The niche you choose |
| them because you'll want to be working in | | | | has to be interesting to you and at the same |
| them a long time. | | | | time, something that other people are |
| | | | interested in and searching for. That's how |
| The next step is for you to take that list to | | | | Internet marketing works best, when you find |
| and to type in your niches, one at a time. | | | | the people who want what you have to offer |
| See how many people actually searched for | | | | and then, you sell it to them. But that's |
| those terms. If you see less than about | | | | just the first step. Now, you'll need to |
| 10,000 searches, then you should probably | | | | brainstorm some domain names, and in our next |
| move on to another term. But if you're still | | | | article, we'll help you to buy one of the |
| interested in that niche, brainstorm some | | | | domain names on your list. |