| If you're reading this, you may know something about | | | | niche, brainstorm some other possible terms that might |
| Internet marketing, or you may be completely new. | | | | be connected to that niche and try to see if you can |
| People at all levels of experience read our materials, | | | | come up with a term that more people are looking for. |
| and we asked them what they needed to start list | | | | Try not to use very broad terms, though. If you look at |
| building. What we found was that a majority of the | | | | the term "golf," you'll see that it had 625,160 searches |
| people has no idea where to start. They want a | | | | in January 2007. That's not surprising, but what |
| step-by-step tutorial on how list building works. Even if | | | | happens when you have so many searches is that |
| they'd been into Internet marketing for a while, they | | | | the niche is very, very competitive and probably not |
| were still unclear on list building. If that's you, we'd like to | | | | one to be Internet marketing and list building around. But |
| help you, and plan to do a series of articles on the | | | | you don't have to abandon the niche! Look down the |
| process. In this first article, we want to discuss your | | | | page at some of the terms that are less searched for, |
| first step, and it might surprise you. | | | | and you'll see "golf tips," "golf swing," and "golf game." If |
| Many people think that BAM! you get an idea, you buy | | | | you can build your business around any of those, you'll |
| a domain name, set up a web site, and you're Internet | | | | probably do well. |
| marketing. Not true. You need to plan your business | | | | Maybe you'll want to choose "golf swing," which had |
| and you need to make some important choices in the | | | | 12,582 searches, which is a respectable number. If you |
| beginning. The first thing you need to do is to choose | | | | use this term, instead of "golf," you'll do better because |
| your niche. My best advice to you would be to stay | | | | there is much less competition. Give it a shot. Be |
| away from Internet marketing because the competition | | | | Internet marketing and list building around the term "golf |
| is just too stiff and there are lots of people with much | | | | swing," and be helping people with their golf swing |
| more experience doing the same thing. Your chances | | | | problems. To build your list there, for instance, you |
| of success in that niche are very, very slim. I was | | | | could do a classical Internet marketing joint venture |
| extremely lucky, but what you need to do is decide | | | | with a golf pro who has a product and a list. You'd |
| what your passion is. What do you like to do on your | | | | both benefit because you'd be list building and making |
| day off? What did you study in school? Do you enjoy | | | | money and so would your partner. |
| your job? How can you help people with that | | | | But here's the thing... The niche you choose has to be |
| information? Make a list of the possibilities and realize | | | | interesting to you and at the same time, something that |
| that whatever these areas are, you'll need to love | | | | other people are interested in and searching for. That's |
| them because you'll want to be working in them a long | | | | how Internet marketing works best, when you find the |
| time. | | | | people who want what you have to offer and then, |
| The next step is for you to take that list to and to type | | | | you sell it to them. But that's just the first step. Now, |
| in your niches, one at a time. See how many people | | | | you'll need to brainstorm some domain names, and in |
| actually searched for those terms. If you see less than | | | | our next article, we'll help you to buy one of the |
| about 10,000 searches, then you should probably move | | | | domain names on your list. |
| on to another term. But if you're still interested in that | | | | |