| A website is one of the most powerful mediums | | | | verbs that spark images. The adjectives, easy |
| of advertising expression. You have ultimate | | | | to understand, so-called, slime ball, fair, |
| freedom and flexibility to create powerful | | | | and reputable, also aid in creating the |
| sales messages using both words and pictures. | | | | visualization. |
| But is a picture really worth a thousand | | | | |
| words? | | | | Now you would think that with the reputation |
| | | | the home repair industry has that somebody |
| Perhaps, but pictures built up in the mind of | | | | would have an ad just like this one in the |
| your prospect with words are even more | | | | yellow pages. I had a look in mine, and |
| important. | | | | there's not one. Just a bunch of me too, we |
| | | | are the best, get your name out there, fluff. |
| If you want to captivate someone's | | | | |
| imagination, paint a picture with your words. | | | | What does that tell you? Could you apply |
| When the mind really thinks, it thinks in | | | | something like this to your own business? |
| pictures. If you're not creating mental | | | | It's a simple, repeatable, crush the |
| images to get your point across, you're | | | | competition formula that can be applied to |
| missing out on a lot of potential. You're | | | | almost anything. Just cut and paste. |
| just not hitting the nail on the head. | | | | |
| | | | Analogy is another powerful tool for creating |
| You're not scoring points. | | | | mental images. If you are trying to get your |
| | | | point across, so your prospect can understand |
| Involve your audience, by getting them | | | | how she will benefit, and be in a position to |
| visualizing. If they have a problem you can | | | | take action, relate the benefits of your |
| solve, they need to see themselves feeling | | | | product to something that's already liar. |
| the pain, and applying your solution in | | | | |
| their mind's eye. | | | | One of my favorites is the Shampoo commercial |
| | | | where the girl is moaning in the shower, |
| Here's a formula to do just that. | | | | while she washes her hair. That's how good it |
| | | | feels to wash your hair with that stuff. |
| Describe a current action that you're | | | | |
| prospect would rather not be doing, followed | | | | Use action words, adjectives, analogy, and |
| by an alternative action that is the result | | | | story telling to get your point across, and |
| of you're solution. For example, if you | | | | watch your business grow! |
| repair roofs for a living. | | | | |
| | | | Now some of you might be thinking, this wont |
| Tell your prospect.....You can stop wondering | | | | work for me, I sell high-ticket items to |
| and worrying about all that moisture seeping | | | | sophisticated corporate buyers. They wont |
| into the rafters, ruining the insulation, and | | | | relate to this stuff. |
| rotting the structural integrity of you're | | | | |
| home. Call today, for your free guide, "How | | | | I can tell you categorically that these |
| to Contract Roofing Repairs". Within 30 | | | | principles are universal. All you need to do |
| minutes of getting your hands on this easy to | | | | to apply them in literally any situation is |
| understand 10 page report, you'll know | | | | flavor them appropriately. They actually work |
| exactly what questions to ask, how to spot so | | | | even better in stuffy corporate environments, |
| called tradesman that haven't a clue, and | | | | because the run of the mill marketing used in |
| what to watch out for when it comes to | | | | those situations is so painfully dry, boring, |
| outright slime ball con artists. A must read | | | | and frankly downright awful. |
| for anyone interested in getting a fair deal, | | | | |
| from a reputable expert that gets the job | | | | One of the supreme keys to successful |
| done right... so you can relax. | | | | advertising is the engagement of the active |
| | | | imagination. You must actively engage your |
| One of the keys to creating mental imagery is | | | | reader to process your message, and the way |
| to use action words. In the above example | | | | to do that is through mental imagery. |
| wondering, worrying, seeping, ruining, | | | | Storytelling, analogy, metaphor, and action |
| rotting, getting your hands on, ask, spot, | | | | verbs are your tools. Start putting them to |
| watch out for, getting, and relax, are all | | | | work! |