| A website is one of the most powerful mediums of | | | | so-called, slime ball, fair, and reputable, also aid in |
| advertising expression. You have ultimate freedom | | | | creating the visualization. |
| and flexibility to create powerful sales messages using | | | | Now you would think that with the reputation the home |
| both words and pictures. But is a picture really worth a | | | | repair industry has that somebody would have an ad |
| thousand words? | | | | just like this one in the yellow pages. I had a look in |
| Perhaps, but pictures built up in the mind of your | | | | mine, and there's not one. Just a bunch of me too, we |
| prospect with words are even more important. | | | | are the best, get your name out there, fluff. |
| If you want to captivate someone's imagination, paint a | | | | What does that tell you? Could you apply something |
| picture with your words. When the mind really thinks, it | | | | like this to your own business? It's a simple, repeatable, |
| thinks in pictures. If you're not creating mental images | | | | crush the competition formula that can be applied to |
| to get your point across, you're missing out on a lot of | | | | almost anything. Just cut and paste. |
| potential. You're just not hitting the nail on the head. | | | | Analogy is another powerful tool for creating mental |
| You're not scoring points. | | | | images. If you are trying to get your point across, so |
| Involve your audience, by getting them visualizing. If | | | | your prospect can understand how she will benefit, |
| they have a problem you can solve, they need to see | | | | and be in a position to take action, relate the benefits |
| themselves feeling the pain, and applying your solution | | | | of your product to something that's already liar. |
| in their mind's eye. | | | | One of my favorites is the Shampoo commercial |
| Here's a formula to do just that. | | | | where the girl is moaning in the shower, while she |
| Describe a current action that you're prospect would | | | | washes her hair. That's how good it feels to wash |
| rather not be doing, followed by an alternative action | | | | your hair with that stuff. |
| that is the result of you're solution. For example, if you | | | | Use action words, adjectives, analogy, and story telling |
| repair roofs for a living. | | | | to get your point across, and watch your business |
| Tell your prospect.....You can stop wondering and | | | | grow! |
| worrying about all that moisture seeping into the | | | | Now some of you might be thinking, this wont work for |
| rafters, ruining the insulation, and rotting the structural | | | | me, I sell high-ticket items to sophisticated corporate |
| integrity of you're home. Call today, for your free guide, | | | | buyers. They wont relate to this stuff. |
| "How to Contract Roofing Repairs". Within 30 minutes | | | | I can tell you categorically that these principles are |
| of getting your hands on this easy to understand 10 | | | | universal. All you need to do to apply them in literally |
| page report, you'll know exactly what questions to ask, | | | | any situation is flavor them appropriately. They actually |
| how to spot so called tradesman that haven't a clue, | | | | work even better in stuffy corporate environments, |
| and what to watch out for when it comes to outright | | | | because the run of the mill marketing used in those |
| slime ball con artists. A must read for anyone | | | | situations is so painfully dry, boring, and frankly |
| interested in getting a fair deal, from a reputable expert | | | | downright awful. |
| that gets the job done right... so you can relax. | | | | One of the supreme keys to successful advertising is |
| One of the keys to creating mental imagery is to use | | | | the engagement of the active imagination. You must |
| action words. In the above example wondering, | | | | actively engage your reader to process your |
| worrying, seeping, ruining, rotting, getting your hands on, | | | | message, and the way to do that is through mental |
| ask, spot, watch out for, getting, and relax, are all verbs | | | | imagery. Storytelling, analogy, metaphor, and action |
| that spark images. The adjectives, easy to understand, | | | | verbs are your tools. Start putting them to work! |