| Company web site maintenance | | | | Web Site Promotion: After your company has |
| As the internet grows in its popularity and your | | | | uploaded and launched the web site through |
| company in its reach, merging both successes | | | | necessary fan fare, the question of marketing your |
| become fruitful when the presence on the internet is | | | | web site comes into the picture. This is also known as |
| firmly established. Your company's web site could | | | | web site promotion which is simply marketing. When |
| have been launched as a first time experiment or as a | | | | you open a new store front you need to have a plan |
| fully blown e-commerce venture, both cases of | | | | or a way to attract potential and new customers. |
| presence need to be sustained over a long period of | | | | Your company's website, if made for promoting |
| time. The need for your company web site | | | | business, is an electronic storefront, therefore the |
| maintenance arises, for reasons of sustaining it in the | | | | same policy applies to a web site. The objective of |
| face of so many risks it faces on the internet. | | | | creating a web site was to share information with the |
| Company web site maintenance is normally | | | | rest of the world. But the world will never know that |
| undertaken by it's own IT or EDP division or by an | | | | your site exists if you don't inform them. Using simple |
| external agency specializing in this area of information | | | | web site promotion techniques and tools, a marketing |
| technology. | | | | campaign can be put in place which will drive constant |
| The risks could arise from so many unethical and | | | | flow of visitors to your site. |
| untoward practices on the internet propagated by | | | | Web Server Maintenance: A web server is the |
| destructive hackers or intellectual property thieves. | | | | computer where your web site resides. Unless your |
| Company web site maintenance is a relatively new | | | | company has a very hi tech IT installation consisting of |
| concept and practice covering the following areas: | | | | data center or intranet, the chances are that the web |
| Content Updates: This function deals with updating the | | | | server space has been leased form a third party and |
| current content including company information, personal | | | | you have remote access to it. The hosting provider, or |
| information and any other textual content of the web | | | | the company that leases out space for your web site, |
| site. Content update may also include insertion of new | | | | owns and manages the data center, handles most of |
| graphics within the text, especially for sites that publish | | | | the technical maintenance related to your web site. |
| regular articles or columns. The content updates usually | | | | Most hosting companies give you a limited access to |
| depend upon the industry in which the company | | | | your web server using a web-based control panel. |
| operates, design of the website and the variety of | | | | The most routine part of server maintenance is that |
| audience it addresses. For example, if the company is | | | | you may be required to monitor disk space, data |
| a newspaper publishing company, updates may be | | | | transfers and efficient performance. Doing so will |
| daily or hourly or if the company is a BPO, updates | | | | ensure that your web site is performing at proper and |
| may be needed on a weekly basis. | | | | efficient performance levels. This part of company |
| Traffic Report Analysis: To assess the success of | | | | web site maintenance is relatively easy and is a |
| your web site and to evaluate the same, the traffic | | | | periodic chore. |
| needs to be measured. Traffic is the amount of hits | | | | Content Archival: If your company has dynamic |
| your web site receives from various sources on a day | | | | content and it changes constantly like e-zines, portals |
| to day basis. Analysis of these reports and their | | | | or news sites, you must put in place a mechanism to |
| outcome affects the company web site maintenance | | | | archive older content and make sure that it is available |
| function highly. Since these reports will tell you what | | | | on upon request. These kinds of web sites are usually |
| pages of your site are more popular and which kinds | | | | database driven and one needs to be updated on |
| of people visit it. Revamping the site as per these | | | | data driven technologies to efficiently perform this part |
| reports will greatly help in ensuring that your company | | | | of company web site maintenance operations. A |
| web site is promoted properly. | | | | requirement of specialist is not ruled out since this is a |
| Image Optimization: Images on your company's web | | | | time consuming and a seriously responsible job profile |
| site occupy most disk space. Optimizing these images | | | | in company web site maintenance industry. |
| is one way of making sure that they load faster on | | | | Link Validation: Link validation is a typical part of all or |
| the visitor's browser's page. Therefore image | | | | most company web site maintenance services. It |
| optimization is a major part of company web site | | | | includes microscopic scanning all the pages of the |
| maintenance because it directly affects the loading | | | | company web site to ensure that there are no |
| speeds and performance of your web site. Image | | | | non-working or dead links. Several software programs |
| optimization is normally done during the initial site design | | | | are available that do this automatically by reporting any |
| but when you add new graphics to your site, they | | | | dead or missing links at the end. It may be easy, but a |
| have to be optimized again to ensure that they load | | | | very essential part of company web site maintenance. |
| faster in the browser. | | | | |