| Company web site maintenance | | | | |
| | | | Web Site Promotion: After your company has |
| As the internet grows in its popularity and | | | | uploaded and launched the web site through |
| your company in its reach, merging both | | | | necessary fan fare, the question of marketing |
| successes become fruitful when the presence | | | | your web site comes into the picture. This is |
| on the internet is firmly established. Your | | | | also known as web site promotion which is |
| company's web site could have been launched | | | | simply marketing. When you open a new store |
| as a first time experiment or as a fully | | | | front you need to have a plan or a way to |
| blown e-commerce venture, both cases of | | | | attract potential and new customers. Your |
| presence need to be sustained over a long | | | | company's website, if made for promoting |
| period of time. The need for your company web | | | | business, is an electronic storefront, |
| site maintenance arises, for reasons of | | | | therefore the same policy applies to a web |
| sustaining it in the face of so many risks it | | | | site. The objective of creating a web site |
| faces on the internet. Company web site | | | | was to share information with the rest of the |
| maintenance is normally undertaken by it's | | | | world. But the world will never know that |
| own IT or EDP division or by an external | | | | your site exists if you don't inform them. |
| agency specializing in this area of | | | | Using simple web site promotion techniques |
| information technology. | | | | and tools, a marketing campaign can be put in |
| | | | place which will drive constant flow of |
| The risks could arise from so many unethical | | | | visitors to your site. |
| and untoward practices on the internet | | | | |
| propagated by destructive hackers or | | | | Web Server Maintenance: A web server is the |
| intellectual property thieves. Company web | | | | computer where your web site resides. Unless |
| site maintenance is a relatively new concept | | | | your company has a very hi tech IT |
| and practice covering the following areas: | | | | installation consisting of data center or |
| | | | intranet, the chances are that the web server |
| Content Updates: This function deals with | | | | space has been leased form a third party and |
| updating the current content including | | | | you have remote access to it. The hosting |
| company information, personal information and | | | | provider, or the company that leases out |
| any other textual content of the web site. | | | | space for your web site, owns and manages the |
| Content update may also include insertion of | | | | data center, handles most of the technical |
| new graphics within the text, especially for | | | | maintenance related to your web site. Most |
| sites that publish regular articles or | | | | hosting companies give you a limited access |
| columns. The content updates usually depend | | | | to your web server using a web-based control |
| upon the industry in which the company | | | | panel. The most routine part of server |
| operates, design of the website and the | | | | maintenance is that you may be required to |
| variety of audience it addresses. For | | | | monitor disk space, data transfers and |
| example, if the company is a newspaper | | | | efficient performance. Doing so will ensure |
| publishing company, updates may be daily or | | | | that your web site is performing at proper |
| hourly or if the company is a BPO, updates | | | | and efficient performance levels. This part |
| may be needed on a weekly basis. | | | | of company web site maintenance is relatively |
| | | | easy and is a periodic chore. |
| Traffic Report Analysis: To assess the | | | | |
| success of your web site and to evaluate the | | | | Content Archival: If your company has dynamic |
| same, the traffic needs to be measured. | | | | content and it changes constantly like |
| Traffic is the amount of hits your web site | | | | e-zines, portals or news sites, you must put |
| receives from various sources on a day to day | | | | in place a mechanism to archive older content |
| basis. Analysis of these reports and their | | | | and make sure that it is available on upon |
| outcome affects the company web site | | | | request. These kinds of web sites are usually |
| maintenance function highly. Since these | | | | database driven and one needs to be updated |
| reports will tell you what pages of your site | | | | on data driven technologies to efficiently |
| are more popular and which kinds of people | | | | perform this part of company web site |
| visit it. Revamping the site as per these | | | | maintenance operations. A requirement of |
| reports will greatly help in ensuring that | | | | specialist is not ruled out since this is a |
| your company web site is promoted properly. | | | | time consuming and a seriously responsible |
| | | | job profile in company web site maintenance |
| Image Optimization: Images on your company's | | | | industry. |
| web site occupy most disk space. Optimizing | | | | |
| these images is one way of making sure that | | | | Link Validation: Link validation is a typical |
| they load faster on the visitor's browser's | | | | part of all or most company web site |
| page. Therefore image optimization is a major | | | | maintenance services. It includes microscopic |
| part of company web site maintenance because | | | | scanning all the pages of the company web |
| it directly affects the loading speeds and | | | | site to ensure that there are no non-working |
| performance of your web site. Image | | | | or dead links. Several software programs are |
| optimization is normally done during the | | | | available that do this automatically by |
| initial site design but when you add new | | | | reporting any dead or missing links at the |
| graphics to your site, they have to be | | | | end. It may be easy, but a very essential |
| optimized again to ensure that they load | | | | part of company web site maintenance. |
| faster in the browser. | | | | |