| Can you boost profits significantly by adding audio to | | | | written word. |
| your E-Bay auctions? According to a recent article on | | | | With audio you can describe the item, tell the bidder |
| a net business site the answer is a definite yes. In fact, | | | | why you are selling it or even communicate with them |
| one e-book author suggested that adding audio to | | | | about your refund policy or provide your contact |
| your auctions could potentially increase bids by as | | | | information. The possibilities are almost unlimited as a |
| much as 22% over auctions without audio. | | | | way to establish a rapport with the bidder. |
| A recent trend showing up on a lot of websites is the | | | | There are some technical elements to adding audio to |
| addition of an audio clip. The clip is a personal | | | | your E-Bay auctions. The simplest way is to upload a |
| message by the author or the website owner | | | | .wav or Mp3 file to a website and provide a link to the |
| encouraging you to take advantage of what they | | | | file. When the bidder clicks on the link his or her |
| offer. | | | | computer will automatically recognize the file and play it |
| The psychology behind this technique is really | | | | with the audio player on the bidders computer. |
| Marketing 101. It's called personalization. An audio clip | | | | There are some drawbacks to this method. If the |
| added to your Ebay auction allows you to personally | | | | bidder's computer doesn't recognize the file it won't |
| tell the potential bidder about the product. Using your | | | | play. The overall effect is not as professional as it |
| own voice allows you to make contact with the bidder | | | | could be and it distracts the bidder. If you are a |
| on a personal level that written words cannot. | | | | reasonably tech savvy type you can easily deal with |
| Because, that's what your E-Bay auction really is...It's | | | | the drawbacks of this approach. |
| just a long written classified ad asking the bidder to | | | | For the rest of us, there are a number of software |
| make an offer to purchase your item. | | | | solutions and websites that will simplify the task of |
| Prior to the advent of the telephone the only reliable | | | | adding audio to our E-Bay auctions. These different |
| way to communicate long distance was by writing | | | | programs and websites range from charging a one |
| letters. It was not unusual back then for lovers to write | | | | time fee to monthly fee's for the use of the program. |
| each other daily or weekly. The decline of letter writing | | | | The good news is that many of them will let try them |
| is a well documented event that coincides with the | | | | for as little as $1 for a trial basis or let you download a |
| advent of the telephone. The power of the human | | | | demo version to see how well it will work for you. |
| voice to convey a message triumphs that of the | | | | |