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Don't Spend a Fortune on Anti-wrinkle Creams

If you want to look young, don't spend a "The women used a test product on one
fortune on anti-wrinkle creams. A study side of their face and the lab's standard
shows that the cheaper brands work just moisturizer on the other side for
as well - if not better - than the more comparison. A high-tech optical device
expensive ones. was used to detect changes in wrinkle
This was the verdict of Consumer Reports, depth and skin roughness," Goldsmith
a monthly publication of the non-profit said.
consumer research group Consumer Union Results were disappointing and showed
that recently tested different products that the effects of most anti-wrinkle
to determine whether or not they could creams were barely noticeable.
fight wrinkles. The small study, however, was criticized
After 12 weeks of testing, researchers by some dermatologists. Dr. Tina Alster,
found that the best performer cost only a dermatologic laser surgeon from
$19. However, none of the products they Georgetown University Medical Center in
tested was able to significantly reduce Washington, D.C., and a member of the
wrinkles. American Academy of Dermatologists, said
"The top-rated products smoothed out some it was difficult to conclude from such a
fine lines and wrinkles but even the best limited study that these products did not
performers reduced the average depth of work.
wrinkles by less than 10 percent, a "People would love to believe that cheap
change barely visible to the naked eye," products are the same as the more
according to Belinda Goldsmith of expensive ones, and I may pooh-pooh
Reuters. someone paying $500 for a cream, but I do
"The tests revealed that, on average, see the value of some of the luxury
these products made little difference in brands which are science-based. But it is
the skin's appearance and there's no a cautionary tale that people should be
correlation between price and looking at the ingredients rather than
effectiveness," a spokeswoman for the just at the packaging," she said.
magazine said. Still, some women said they would
For its tests, Consumer Reports chose continue to use anti-wrinkle creams if
several popular brands priced from $19 to only because it gave them the illusion of
$355. The creams were used by 17 to 23 being beautiful.
women aged between 30 and 70. The "I've never really believed these creams
services of a European laboratory were would stop wrinkles, but they make me
used to recruit the women and evaluate feel and smell good," said Amira Thoron,
the products. a 36-year-old New York teacher.




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