| The vast majority of business literature
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| | like hard exercise, not to couch potatoes
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| is boring. This applies to printed and
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| | like me. Why present a negative
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| web writing alike. It is sometimes
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| | perception of the gym, however obviously
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| tempting to inject a bit of
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| | it is intended as humour? Of course, it
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| light-heartedness into the text, but it
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| | is unlikely to deter the hardened
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| is a dangerous game.Some time ago, I
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| | keep-fit fanatic and, no matter how the
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| edited the marketing materials produced
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| | gym is marketed, I am a lost cause. The
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| by a London hotel. One of the hotel's
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| | big risk is that it puts off someone who
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| attractions was its leisure centre, which
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| | is wondering whether to try a gym during
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| included a well-equipped gym. The
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| | a leisure weekend. Reminding them that
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| original script referred to a 'large
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| | long-forgotten muscles are going to ache
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| satellite TV to give some relief from the
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| | is perhaps not the best selling point.We
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| torture.' Now, I have to admit that I
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| | changed the brochure to say that the gym
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| agree with the sentiment. The strange
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| | has a 'large satellite TV to keep you
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| machines in gyms are as painful as they
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| | entertained.' The number of guests using
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| are boring. Nevertheless, this was an
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| | the gym has increased. Enough said!John
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| unwise piece of ironic humour.The gym is
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| | Philip has been a writer, editor and
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| a selling point to people who already
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| | educator for over 30 years.
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