| While Hollywood delivers summer flops instead of | | | | unstoppable and both will eventually change the movie |
| money makers, i.e. Mission Impossible 3 and Poseidon, | | | | theatre experience as we now know it. The first is the |
| savvy people in the entertainment business seem to | | | | portable media device. The ipod , the cell phone, the |
| be moving ever closer to changing the way we go to | | | | blackberry, and other like devices that enable media to |
| the movies. Bram Cohen, the founder and inventor of | | | | be portable and accessible anywhere anytime.The |
| the Bit Torrent application, which enables extremely | | | | second is the new culture of choice. What you want, |
| fast downloads of large files, like movies, has been | | | | when you want it ,and where and how you choose to |
| slowly establishing a relationship with some of the | | | | consume it. This second concept may not be as clear |
| Hollywood studios over the past year; and last week it | | | | as the first. It means instead of going to a multiplex in |
| was announced l he had signed a deal with Warner | | | | the Mall, with cell phones ringing and teenagers text |
| Brothers studios to use his software, bit torrent, to | | | | messaging and gossiping, to see a movie, you might |
| distribute movies and TV shows. Warner is going to | | | | choose to go to a quiet small local cinema. One that |
| sell the movies and TV shows for about $1, under | | | | caters to your neighborhood or your life style. One that |
| cutting ITunes price for similar downloads.Bit Torrent | | | | offers matinees for stay at home Moms who can |
| has been used by P2P community for years and | | | | bring small children. One that perhaps has dinner |
| although it is legal to use the Bit Torrent application it | | | | included in a dinner theatre setting in the evening. One |
| has been widely used to download pirated movies, TV | | | | that bans cell phones and does not appeal to teens or |
| shows and videos.Perhaps the real significance of this | | | | tweens. Sound unlikely? you would be surprised. Marc |
| deal with Cohen and Bit Torrent, is that it will begin the | | | | Cuban has developed a whole new movie theatre |
| process familiarizing more people with the software. | | | | model not unlike those that are springing up across the |
| Why is this significant? because the rumor is the next | | | | country. Here is one example:In rural Connecticut this |
| step will be the simultaneous release of movies in all | | | | type of theatre experience is thriving. The small local |
| formats. That would mean the simultaneous release | | | | cinema reborn and catering to two profitable |
| on DVD, video on demand via cable and or direct TV, | | | | demographic groups, the young family with small |
| and via computer download. Many people say that is | | | | children wanting a family night or afternoon with family |
| not the future for movies and that computer download | | | | oriented movies and the older baby boomers seeking |
| in particular would not would not allow for viewing on | | | | a night out with dinner included in their neighborhood. |
| your home TV. However Netflix has just applied for | | | | Smart entrepreneurs are developing this small |
| permission to make movie downloads available to it's | | | | specialized type of movie experience. The demand is |
| customers in the future. So there must be something | | | | there. This is just the next level of choice that is being |
| happening somewhere in Hollywood. As for the | | | | offered. You can see a movie at home, you can see it |
| download aspect I'm sure there is an easy fix either by | | | | at the Mall with your 15 year old friends, or you can |
| a Tivo type box or by a software application, after all | | | | see it at a quiet small local theatre with dinner or lunch |
| why are all the big companies like Microsoft, Dell and | | | | and your small children. You are still consuming movies |
| Gateway focusing on home media PCs.The press | | | | the choices are just more numerous and more |
| have been mentioning this from time to time but seem | | | | diverse.If you think simultaneous release is still far off |
| to think movie downloading is far off. I would disagree. | | | | again just look at what Dell, Gateway, Microsoft and |
| The new release of King Kong has gone to DVD | | | | other manufactures are focusing on. The home media |
| even earlier than most major movies before it. Which | | | | center computer. One that does it all and integrates |
| leads one to ask why delay simultaneous release any | | | | with your TV or home theatre set up. The application |
| longer?The short answer is movie theatres, or I should | | | | to download large media files , Bit Torrent, is already |
| say the multiplexes that are out there. They still benefit | | | | here and is being exposed to a wider audience. Now |
| form getting the first crack at the audience and are | | | | the application just has to be made easier for the |
| fighting not to loose that revenue edge. But as Marc | | | | general public to use. I should think that would not be |
| Cuban (What business are Theatres In?) and Mark | | | | too hard for a room full of engineers.Skye Conroy |
| Pesce ( Piracy is good? How Battlestar Galactica | | | | works for websitedesignpartners.com, a small business |
| Killed Broadcast TV) have written in some recent | | | | help and resource web site that provides free |
| articles. What business are the theaters really in? and | | | | information to small businesses who want to start |
| will simultaneous releases really hurt them? or just | | | | marketing there business on the world wide web. |
| cause the long over due evolution of the movie | | | | Copyright webdesignpartners,inc.Articles by Marc |
| theatre business model.There are two distinct forces | | | | Cuban may be found at and by Mark Pesce at |
| that are at work in the world right now. Both are | | | | mindjack. |