| Have you noticed how many ads now include the | | | | The reason why it works is that there are so many |
| word scam? In fact did the fact that it was included in | | | | scams out there. So a large majority of the public |
| the headline encourage you to read this article? | | | | want to check out any home based business so they |
| That is why it is being used more frequently in all sorts | | | | are not duped. The advertisers can then play on their |
| of places to generate a response. The number of | | | | fears by using the scam heading. Fear being a major |
| Google adword campaigns that are headlined "is so | | | | motivator in getting people to take action. In fact the |
| and so a scam?" It is also appearing in an increasing | | | | fear of being ripped off will drive people to act a lot |
| number of text adverts and even built into banner | | | | quicker than the thought that they may benefit from |
| adverts. | | | | taking action. |
| You would think it was perhaps being over done but | | | | So to bring in a big response the trick is to take any |
| the truth is that when advertising for money as | | | | well known or heavily discussed program and then put, |
| opposed to awards tried and tested is better than | | | | "is X a scam get the details here?" or similar. Quite |
| innovative but risky. The number of times it is used just | | | | often when visiting the site you are either encouraged |
| goes to show that people respond to it. Hence as it | | | | to sign-up for the program or there is an unsubtle |
| has been proven to work it is used. | | | | attempt to point you in a new direction. |