| Have you ever had a strong impulse to buy something | | | | individual who looks younger than they really are and |
| on TV that promises to give you the 'body of your | | | | claims to be in the best shape of their lives due to the |
| dreams', with a celebrity endorsement, that makes you | | | | as seen on TV exercise equipment being advertised. |
| want to pick up the phone and order right away? You | | | | To make your decision easier, you are given the option |
| are not alone. | | | | to buy the product in '2-3 no interest instalments' and |
| Advertizers know exactly when the consumer feels | | | | freebies are thrown in if you 'order in the next 10 |
| vulnerable and ready to make a purchase in haste, | | | | minutes'. |
| which is around dinner time or after a heavy meal, to | | | | This is a classic demonstration of hype and advertising |
| overcome guilt and anguish associated with poor body | | | | that is planned to lure the customer into a hasty and |
| image, neglect. | | | | often unnecessary purchase. You are promised a |
| Before you buy any exercise equipment, especially | | | | world in which you can reach your goals with minimum |
| one on TV, remember to be diligent. As with | | | | effort and maximum results, in 3-4 weeks, when you |
| everything, read reviews, opinions and customer | | | | use the tool for '10 minutes a day while watching TV'. |
| feedback before you buy, and avoid the hype and | | | | The harsh reality is that the item in question may not |
| glitter that is accompanied with traditional fitness | | | | even be what you're looking for if your workout |
| advertising. | | | | routine is more specific to a particular area of your |
| An effective exercise machine is not about glamour or | | | | body. There are several exercises that don't require |
| design, it's about a basic function - does the machine | | | | any equipment, that can be done in the comfort of |
| really help you to 'isolate' targeted muscle groups | | | | your own home, which are as effective, if not more |
| (abdominals, hip muscles, thighs etc). We've all come | | | | effective. |
| across those famous fitness infomercials advertising | | | | Ultimately, you are the one that makes the decision to |
| different as seen on TV exercise equipment. At that | | | | buy. If TV exercise equipment enables you to be more |
| time, it seems that anything and everything looks great | | | | consistent and stick with the routine, it may be a viable |
| and we need it (of course, the fact that they are | | | | option. You should research different exercise gadgets |
| shown at the late hours makes you suspect in their | | | | on websites or manuals before you make a purchase |
| intentions). But how great are as seen on TV exercise | | | | decision. It is possible to select the safest, most |
| equipment, really? Well, you never know unless you've | | | | effective item within your budget in 30 minutes, an |
| taken the time to do your research. | | | | hour, or even hours - the length you'd find yourself |
| The psychology of TV exercise equipment is that it | | | | watching the infomercial or standing in the sporting |
| relies on your compulsion to buy, to need, to consume. | | | | goods store. You just need to know how to do your |
| The consumer is told that this is a 'temporary offer', | | | | research and what to look for. You need time to |
| one that will dissapear within minutes. To make the | | | | determine exactly what IS right for you, and that |
| whole story more interesting and appealing, the | | | | usually takes more thought than they are intending to |
| product is approved by a doctor, a team of | | | | allow you. It is a mistake to make the decision in haste, |
| researchers (usually hired by the company that sells | | | | when you feel vulnerable or sad. |
| the product). The infomercials often feature an older | | | | |