| From sports cars to spy cameras, power tools to | | | | music to building your own e-commerce business. A |
| wireless power gadgets-guys love technology. Most | | | | feature-packed cell phone lets you check your email, |
| men have at least one high-tech obsession. It could be | | | | play your favorite music, and even download a movie |
| the latest gas grilling equipment, a cutting edge fly rod, | | | | or television series in addition to keeping in touch with |
| the newest graphite golf clubs, computers, | | | | your friends. A well-made power tool lets you build |
| electronics-the list goes on and on. It's obvious that | | | | anything from furniture to sailboats to motorcycles |
| guys love gadgets-but why? Here are just a few | | | | from the ground up. Guys love gadgets because they |
| possible reasons. | | | | don't just make our lives easier-they make impossible |
| The "Wow" factor. Let's face it: a shiny new | | | | achievements commonplace. |
| techno-toy is cool. From the latest plasma screen TV's | | | | Entertainment value. Technology doesn't just improve |
| to slender, stylish mobile phones, a beautifully designed | | | | our lives-it also makes things more fun. Entertainment |
| machine is sure to catch a guy's attention. Many | | | | technology has come far in the past decades, from |
| gadgets are designed to maximize the coolness | | | | early radio and television to cutting-edge plasma |
| appeal: electronic card shufflers for the card shark in | | | | screens, video games with astonishing graphics, and |
| your family; sleek Mp3 players and mobile phones that | | | | more. No matter what you like to do for entertainment, |
| look good out on the town; computer speakers that | | | | technology takes fun to a whole new level. And it's |
| look like contemporary sculpture. The "wow" factor is | | | | everywhere in our culture-almost everybody has a |
| elusive, and it's usually a combination of style and | | | | television, a radio, a CD collection, a computer, and |
| function. | | | | many other gadgets. Today, even our most simple and |
| It's all about status. Cutting edge technology is a status | | | | familiar toys have been given a technological overhaul: |
| symbol. And even those of us who insist we don't | | | | dolls walk and talk; teddy bears play songs and tell |
| care about such things get a secret thrill from owning | | | | stories; and toy cars have remote controls. |
| the latest and greatest. Those gadgets cost money, | | | | The cutting edge is addictive. Once you get into |
| and they send a signal that the owner has it to spare. | | | | techno-toys, it's hard to stop. You get excited when |
| They also give the impression that the owner is | | | | you see the newest model out on the market. You |
| educated, trendy, and plugged-in. Most social species | | | | read about the new features, you watch the reviews, |
| have ways to determine status among their members, | | | | you comparison shop until the price comes down-and |
| and human beings are one of the most complex social | | | | then you jump on the best deal. If you love gadgets, it's |
| species in the world. Techno-gadgets are just one | | | | hard not to keep up with the latest trends. No matter |
| way guys can display their status among their peers. | | | | the type of tool, the technology industry is making new |
| They make guys feel like kids again. Most guys start | | | | developments every year. This year's gadgets have |
| their love affair with gadgets at an early age. Little | | | | more to offer than last year's, and next year's |
| boys love remote control cars, video games, kid-sized | | | | techno-toys are sure to make this year's look like |
| tools, and more. A new gadget can make a guy feel | | | | stone tools. When you're into technology, it's tough not |
| like a kid again. Playing with high-tech toys is something | | | | to keep up with the latest trends. |
| that never changes. It's engrossing, fascinating, and | | | | It's not just men who love gadgets. Women are also |
| fun-just like it was when he was a kid. Most guys get | | | | getting involved. In fact, it's likely that the sleek, graceful |
| just as excited now when they're given a gadget for | | | | lines of today's technology, from thin plasma screen |
| Christmas as they did when they were much younger. | | | | televisions to stylish mobile phones and Mp3 players, |
| No wonder gadget gifts are a quick and easy way to | | | | are designed to appeal to women as well as men. |
| a man's heart. | | | | Technological advances have made it possible for us |
| Believe it or not-they're practical. Gadgets let you do | | | | to do things our ancestors never dreamed of. With |
| things you couldn't do otherwise. A cutting-edge laptop | | | | everything we can do with gadgets, it's hard not to |
| can let you do everything from recording your own | | | | love them-no matter who you are. |