| From sports cars to spy cameras, power tools | | | | building your own e-commerce business. A |
| to wireless power gadgets-guys love | | | | feature-packed cell phone lets you check your |
| technology. Most men have at least one | | | | email, play your favorite music, and even |
| high-tech obsession. It could be the latest | | | | download a movie or television series in |
| gas grilling equipment, a cutting edge fly | | | | addition to keeping in touch with your |
| rod, the newest graphite golf clubs, | | | | friends. A well-made power tool lets you |
| computers, electronics-the list goes on and | | | | build anything from furniture to sailboats to |
| on. It's obvious that guys love gadgets-but | | | | motorcycles from the ground up. Guys love |
| why? Here are just a few possible reasons. | | | | gadgets because they don't just make our |
| | | | lives easier-they make impossible |
| The "Wow" factor. Let's face it: a shiny new | | | | achievements commonplace. |
| techno-toy is cool. From the latest plasma | | | | |
| screen TV's to slender, stylish mobile | | | | Entertainment value. Technology doesn't just |
| phones, a beautifully designed machine is | | | | improve our lives-it also makes things more |
| sure to catch a guy's attention. Many | | | | fun. Entertainment technology has come far |
| gadgets are designed to maximize the coolness | | | | in the past decades, from early radio and |
| appeal: electronic card shufflers for the | | | | television to cutting-edge plasma screens, |
| card shark in your family; sleek Mp3 players | | | | video games with astonishing graphics, and |
| and mobile phones that look good out on the | | | | more. No matter what you like to do for |
| town; computer speakers that look like | | | | entertainment, technology takes fun to a |
| contemporary sculpture. The "wow" factor is | | | | whole new level. And it's everywhere in our |
| elusive, and it's usually a combination of | | | | culture-almost everybody has a television, a |
| style and function. | | | | radio, a CD collection, a computer, and many |
| | | | other gadgets. Today, even our most simple |
| It's all about status. Cutting edge | | | | and familiar toys have been given a |
| technology is a status symbol. And even | | | | technological overhaul: dolls walk and talk; |
| those of us who insist we don't care about | | | | teddy bears play songs and tell stories; and |
| such things get a secret thrill from owning | | | | toy cars have remote controls. |
| the latest and greatest. Those gadgets cost | | | | |
| money, and they send a signal that the owner | | | | The cutting edge is addictive. Once you get |
| has it to spare. They also give the | | | | into techno-toys, it's hard to stop. You get |
| impression that the owner is educated, | | | | excited when you see the newest model out on |
| trendy, and plugged-in. Most social species | | | | the market. You read about the new features, |
| have ways to determine status among their | | | | you watch the reviews, you comparison shop |
| members, and human beings are one of the most | | | | until the price comes down-and then you jump |
| complex social species in the world. | | | | on the best deal. If you love gadgets, it's |
| Techno-gadgets are just one way guys can | | | | hard not to keep up with the latest trends. |
| display their status among their peers. | | | | No matter the type of tool, the technology |
| | | | industry is making new developments every |
| They make guys feel like kids again. Most | | | | year. This year's gadgets have more to offer |
| guys start their love affair with gadgets at | | | | than last year's, and next year's techno-toys |
| an early age. Little boys love remote | | | | are sure to make this year's look like stone |
| control cars, video games, kid-sized tools, | | | | tools. When you're into technology, it's |
| and more. A new gadget can make a guy feel | | | | tough not to keep up with the latest trends. |
| like a kid again. Playing with high-tech | | | | |
| toys is something that never changes. It's | | | | It's not just men who love gadgets. Women |
| engrossing, fascinating, and fun-just like it | | | | are also getting involved. In fact, it's |
| was when he was a kid. Most guys get just as | | | | likely that the sleek, graceful lines of |
| excited now when they're given a gadget for | | | | today's technology, from thin plasma screen |
| Christmas as they did when they were much | | | | televisions to stylish mobile phones and Mp3 |
| younger. No wonder gadget gifts are a quick | | | | players, are designed to appeal to women as |
| and easy way to a man's heart. | | | | well as men. Technological advances have |
| | | | made it possible for us to do things our |
| Believe it or not-they're practical. Gadgets | | | | ancestors never dreamed of. With everything |
| let you do things you couldn't do otherwise. | | | | we can do with gadgets, it's hard not to love |
| A cutting-edge laptop can let you do | | | | them-no matter who you are. |
| everything from recording your own music to | | | | |